Get dialed in. Fifty states, one pouch.

DIAL 50 is a caffeine pouch, started by students at the University of Michigan and Northwestern University. Each pouch has 100 mg of caffeine, 50 mg of L-theanine and 25 mg of taurine, sweetened with xylitol (a common toothpaste ingredient) and flavored with cool wintergreen. It's a sugar-free dietary supplement.

Yes, if you're buying them. A pouch costs $0.67 from a Single Can, or $0.35 with the Five-Pack, while a coffee-shop drink can easily run $6 and a cold energy drink a few dollars. Each pouch has 100 mg of caffeine, about an 8-oz cup of brewed coffee, with no sugar and no cup to carry.

Tuck one pouch between your upper lip and gum and leave it there. No chewing needed, and it shouldn't sting or burn. When you're done, throw it away. Don't swallow the pouch. If one spot gets tender, switch sides.

Each pouch has 100 mg of caffeine, roughly what's in an 8-oz cup of brewed coffee. The FDA cites 400 mg a day as an amount not generally associated with negative effects for healthy adults, and that counts every source: coffee, tea, soda, energy drinks, pre-workout. Start with one pouch, follow the label, and use fewer if you're having other caffeine.

Most people start to feel it within minutes. How long it lasts depends on you, since everyone processes caffeine differently and its effects can stick around for hours. Skip it late in the day if caffeine affects your sleep.

DIAL 50 is gum-friendly: no sting or burn, just cool wintergreen. If you notice irritation, switch sides or take a break. If it keeps happening, stop using it and check with your dentist or doctor.

DIAL 50 isn't recommended for children. Don't use it if you're pregnant, trying to get pregnant or nursing, or if you're sensitive to caffeine. If you have a medical condition or take medication, talk to your doctor first. Keep your cans out of reach of children and pets.

You get five cans (75 pouches) delivered for $25.99 per month — that's $5.20 a can — with free shipping. It renews automatically until you cancel. Skip a month or cancel anytime. The Five-Pack is subscription-only; for a one-off order, grab a Single Can or a Two-Pack.

Shipping is free on every order. DIAL 50 is in stock: we ship with USPS to US addresses, weekday orders placed by 2 PM ET ship the same or next business day, and most arrive in 2–5 business days. Unopened cans can be returned within 14 days — email dial50team@gmail.com to start a return. For safety reasons, we can't take back opened cans.